Keeping up with visual marketing in the ultra-fast-paced world of fitness is tough.
The goal was to provide trainer's portraits for the website that were clean, uniform... but still fun. We chose a high-key white background so that it would be easy to match in the future.
While there were some limitations, we allowed everyone to have fun and most importantly, be themselves.
Allowing everyone the option to bring a prop, a pet, or just a smile was instrumental in being able to capture everyone's individual personalities. The client let us know that each instructor has a different vibe, and runs their classes a bit differently, so providing some representation of their personal style was critical.
I have been a part of MANY, many, many, staff portrait shoots over the years, but few even came close to matching the natural smiles that were across the faces of everyone involved. Allowing everyone to be themselves was the key.
If you are in the Baltimore area and would like to sign up for a class, visit Rev Cycle Studio's website at revedup.com for more info.