Case Study: Resort Destination
The vast majority of consumers value the opinion of one of their peers much higher than the endorsement of a celebrity.
Travel films offer people a glimpse into the complete experience of a destination... through the eyes of a guest. While the traditional vehicles of marketing and branding, your website, your ads, all promote the resort in a wonderful way, it is still perceived as different, or even less authentic.
In one fell swoop, I was able to create a series of drone photography of the resort's world-class pool, and the overall property/ grounds as it extends beyond the shore. The travel film was a nice bonus since the opportunity was already created, by the need for photographs. I was therefore able to bundle services together into one simple package.
The travel is not an issue! I can be anywhere in the world when I am not at my home base in Baltimore, Maryland.
The follow images are from resorts in Bali, and the Pacific coast of Ecuador.