Client: The Nature Conservancy
Project: Oyster Restoration
Video Duration: 4:39
Key Focus: Sharing the experiences of a mother and son volunteer pair as they help build artificial oyster reefs on Virginia’s Eastern shore .
In April 2022, I had the incredible opportunity to partner with The Nature Conservancy (TNC) on a project that is close to my heart — Oyster Reef Restoration. TNC’s primary goal was to create an emotionally compelling and educational video to raise awareness about the significance of oyster reef restoration, inspire public engagement, and increase volunteer participation in their efforts.
Collaborating closely with TNC staff members we embarked on a journey to capture the essence of TNC’s oyster reef restoration program. Together, we planned the video’s structure, identifying key messages and highlighting the incredible impact of oyster reef restoration on coastal ecosystems.
Throughout the project, we documented the stages of oyster reef restoration. To emphasize the human element of the story, we interviewed a mother and her 12-year-old son, who enthusiastically volunteer with TNC. Their heartfelt testimonies showcased the rewarding nature of the work, reflecting the passion and dedication of TNC’s volunteers.
The video was released with great success, capturing the breathtaking beauty of the restored reefs and the profound ecological benefits they offer. Audiences were captivated, and public interest in TNC’s oyster reef restoration program increased significantly. The video’s educational impact was powerful, helping communities better understand the vital role oyster reefs play in fostering healthier coastal environments.
Moreover, we were delighted to learn that the video had a direct and positive impact on TNC’s fundraising efforts. People were so moved by the video that they called TNC to inquire about donating specifically to the oyster reef restoration program. This remarkable response demonstrated the power of visual storytelling in inspiring action and support for conservation initiatives.
The project continues to inspire positive change, reinforcing TNC’s commitment to safeguarding our coastal heritage for generations to come. As we reflect on this experience, we remain grateful for the opportunity to be part of TNC’s journey in restoring coastal treasures through the power of visual storytelling.