Client: The Nature Conservancy
Project: Eel Grass Restoration
Video Duration: 3:32
Key Focus: Boosting in-person volunteer participation in eelgrass restoration after a two year hiatus during covid restrictions.
One challenge that The Nature Conservancy (TNC) faced in 2021 was difficulty in enticing volunteers to return after the COVID pandemic caused an in-person volunteer program shutdown. This was particularly impactful to their most remote sites and programs such as the Eelgrass Restoration Project along Virginia’s Atlantic coast.
To address this issue, I wrote and directed a series of “Volunteer Stories” videos; capturing interviews of dedicated TNC volunteers and asking them to share details of their connections with the natural world through volunteering.
The emotionally compelling video series led to a noteworthy increase in volunteer engagement, with many individuals expressing eagerness to contribute their time to the Eelgrass Restoration Project directly. Volunteer hours soared as the program reopened, showcasing the project's success in overcoming pandemic-related challenges.
